Category: Department management

April 15, 2024

So you have decided to start a partnership for your business. You did all the necessary steps in the beginning to ensure that you were a good fit, and the honeymoon phase went well. But suddenly a conflict pops up–what […]

April 15, 2024

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]

April 12, 2024

Artificial Intelligence (AI) is transforming sales and marketing, opening a new chapter for sales teams. With AI, businesses are achieving remarkable efficiencies and deeper customer insights, reshaping sales strategies. This article dives into how AI revolutionizes sales tasks, enhances customer […]

April 8, 2024

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]

April 8, 2024

Dealing with unpaid invoices can be a real headache for businesses, especially if you’re a small business owner. These overdue invoices aren’t just a minor inconvenience; they can seriously disrupt your cash flow and mess with your operations. It’s essential […]

April 8, 2024

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]

April 4, 2024

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]

April 4, 2024

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising […]

April 2, 2024

Prepping your small business taxes is never fun. The first time you try to do it, the experience can also be overwhelming. If you thought filing personal taxes was challenging, you’re sure not going to enjoy the mess of forms […]

March 28, 2024

Raising money is critical to a startup’s success. It is essential to fuel growth, build infrastructure, attract talent, mitigate risks, access networks, scale marketing and sales efforts, and achieve milestones. A pitch deck is one of the most important documents […]

March 27, 2024

Virtual currencies are common forms of financial activity. A quarter into the 21st century, the average individual has become aware of (and often comfortable using) things like Apple Pay, digital wallets, and cryptocurrency. The influx of these new forms of […]

March 26, 2024

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]

March 25, 2024

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]

March 20, 2024

Inflation remains small businesses’ chief worry, according to a new survey showing their optimism fell in February. The National Federation of Independent Businesses’ Optimism Index fell to 89.4 in February. It’s been below the 50-year average of 98 for 26 […]

March 19, 2024

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]

March 18, 2024

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]

March 14, 2024

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]

March 13, 2024

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]

March 12, 2024

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]

March 12, 2024

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]