Top

Category: Department management


Department management, Marketing

10 Conversion Copy Tips Every SEO Writer Needs to Know

August 13, 2018

Via: Search Engine Journal

As long as you nail your SEO, your writing quality can come in second place. Right? …Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting […]


Accounting, Department management

3 Important Goals of Small Business Accounting

August 9, 2018

Via: Business 2 Community

Some entrepreneurs dread small business accounting, but they should praise their bookkeepers instead of complaining about the process. Small business accounting goes beyond tracking transactions and preparing taxes. Quality financial and managerial accounting help you make the right decisions, expand […]


Department management, Marketing

Apply These 8 Simple Techniques to Improve Retail Marketing

August 7, 2018

Via: Small Business Trends

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy […]


Department management, Marketing

Why Your Marketing Plan Should Include User-Generated Content

August 7, 2018

Via: Business 2 Community

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the […]


Department management, Marketing

Why to Include Social Media Translations in Your Marketing Strategy

August 3, 2018

Via: Business 2 Community

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, […]


Department management, Marketing

B2B Website Design Trends that Work for Professional Services

August 2, 2018

Via: Business 2 Community

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive […]


Department management, Financial

Apply These 7 Secret Techniques to Raise More Funding for Your Business

August 2, 2018

Via: Small Business Trends

Sixty-six million dollars. Armed with a 25-slide presentation, 28-year-old CEO Mathilde Collin earned her company, Front, $66 million in Series B funding. She pitched to 11 investors over five days, and walked away with 10 investment offers. Front is an […]


Department management, Marketing

4 Things to Know About the Future of Social Media for Gen Z

August 1, 2018

Via: Business 2 Community

Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields […]


Department management, Marketing

4 Secrets to the Best SEO Strategies for Startups

August 1, 2018

Via: Small Biz Club

It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with […]


Communication, Department management

6 Ways to Use Good Design to Connect with Gen Z

July 31, 2018

Via: Business 2 Community

We’ve talked a lot about the value of strong design, how it can improve everything from your content to your bottom line. But design isn’t just about making things pretty; it’s a tool to help you communicate effectively and create […]