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Category: Department management


Department management, Marketing

How to Equip Your Team for Smashing Influencer Marketing Success

February 19, 2018

Via: Business 2 Community

Over the past few years, social media recruiters have seen a significant rise in influencer marketing and the benefits brands can reap when they approach it the right way. It’s gone from an emerging marketing tactic to an integral part […]


Department management, Financial

Why Personal Credit Matters When Funding Your Business

February 16, 2018

Via: Small Biz Club

Once you register your business as an LLC or a corporation, it begins building its own credit score. This doesn’t render your personal credit score irrelevant, though, because it takes some serious time and revenue for your company to stand […]


Department management, Information Technology, Marketing

How to Use B2B PR in SEO to Boost Your Results

February 15, 2018

Via: Business 2 Community

Have you thought about using tactics typically reserved for PR in SEO? For years now, people have focused on the differences between PR and SEO — you’re either an expert in one or the other. But recently we have seen […]


Department management, Marketing

3 Rules for Excellent Value-Added Marketing

February 14, 2018

Via: Business 2 Community

There is an important shift happening on the global marketing scene these days. Slowly but surely, an increasing number of companies have started to see marketing as something they are pleased to invest in rather than a cost to be […]


Department management, Marketing

There is No Future for Digital Marketing

February 9, 2018

Via: Business 2 Community

The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will […]


Department management, Marketing

Digital Marketing for Businesses That “Don’t Need Marketing”

February 7, 2018

Via: Business 2 Community

Are there really businesses that can’t benefit from digital marketing? I hear this all the time, “our business is not something that marketing would help.” This thought process is rooted in the belief that a business’s sales do not come […]


Department management, Marketing

5 Marketing Trends to Watch in 2018

February 5, 2018

Via: Business 2 Community

Do you remember the scene in Minority Report when Tom Cruise walks into a shopping mall and he is bombarded with “personalized” holographic images for a variety of products? Brand stories and offers popping up all over the place interrupting […]


Department management, Marketing

3 Common Personalization Fails (and How to Fix Them)

February 2, 2018

Via: Business 2 Community

In today’s world, email marketing and personalization go hand-in-hand, just like peanut butter and jelly, Burt and Ernie, and bacon and eggs. You’ll be hard-pressed to find ideas about the future of email marketing without a focus on personalization. Personalization […]


Communication, Department management

How to Build Emotional Connections For the Digital Age

February 2, 2018

Via: Business 2 Community

Today, it takes a lot more than lightning fast response times to make customers happy. Many brands now use machine learning to help their agents meet customers’ need for speedy responses. But, the human element is still a key differentiator. […]


Department management, General organization management, Marketing, Systems management

Why Your Website NEEDS an SEO Audit

February 1, 2018

Via: Small Biz Club

In our agency we always recommend and perform an SEO audit for all new clients. Without understanding clearly what is technically wrong with the website, no amount of off-site SEO is going to work well. A technical SEO audit will […]