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Category: Department management


Department management, Financial

Determining a Pricing Strategy for Your Startup

June 21, 2018

Via: Small Biz Club

One of the most often overlooked tasks of any startup is developing a viable and effective pricing strategy. Whether your business provides products or services, the price you charge for those can make or break your bottom line. There are […]


Department management, Marketing

Why your marketing performance problem is really a measurement challenge

June 20, 2018

Via: Marketing Land

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But […]


Department management, Marketing

How to Choose the Best Social Platform to Reach Your Customers

June 18, 2018

Via: Inc.

The latest Social Media Marketing Industry Report from Social Media Examiner shows that small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Instagram has risen to […]


Department management, Information Technology

Customers Have a Search Reflex. Will Your Brand Get a Second Look?

June 15, 2018

Via: Entrepreneur

Your brand has a new moment of truth. Are you making the most of it? I’m talking about the second someone who could be your customer speaks or types a search command into a smartphone or computer. How you show […]


Department management, Investment, Marketing, Organization management

Is Your Business Looking At Marketing The Right Way?

June 14, 2018

Via: Forbes

In my experience, the moment you talk about investing in a new marketing strategy with the people responsible for cutting the checks, their first thought is, “Can we afford it?” and the second, “How do we know this money is […]


Department management, Marketing

3 Ways Omnichannel Marketing Can Grow Your Engagement

June 13, 2018

Via: Business 2 Community

We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with […]


Department management, Information Technology

10 Psychological Tricks to Boost Your Website’s Sales

June 12, 2018

Via: Entrepreneur

Do you want to boost your company’s sales? Whether consumers choose to buy something or not is very often a matter of small psychological triggers. Your product might be great, but if your site isn’t set up for success, you […]


Department management, General organization management, Marketing, Other

Business Psychology Insights: 6 Assumptions That Can Undermine Any Marketer

June 11, 2018

Via: Business 2 Community

Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand the buyer’s journey. But those in the industry sometimes fixate so intently on helping their clients, they […]


Department management, Marketing

Video Marketing Trends To Pay Attention To

June 8, 2018

Via: Business 2 Community

Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to the forefront of most marketing strategies, as it balances the advancement of technology with an unlimited expanse of creativity. According […]


Department management, Marketing

How to Determine the ROI of Your Social Media Marketing Strategy

June 7, 2018

Via: Inc.

With more than 50 million businesses owning a Facebook Business Page and 94 percent of B2B organizations relying on LinkedIn for content marketing and distribution, it is clear that social media is continuing to grow. With so many new businesses […]