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Category: Information Technology


Department management, Information Technology

3 Ways the Right CRM Technology Can Enhance Your Sales Funnel

August 23, 2017

Via: Business.com

To optimize a sales funnel effectively, you need total visibility over everything that happens across your sales department. Computer telephony integration (CTI) solutions that offer easy integration with existing CRM systems can help businesses increase efficiency, effectiveness and glean insights. […]


Department management, Information Technology

Hidden Costs of IT Outsourcing: How to Outsource Software Development Right

August 17, 2017

Via: Small Biz Club

For decades, cost reduction has been the primary force behind software outsourcing projects. Today 35% of US and EU companies measure innovation in their outsourcing partnerships and hire remote employees due to local talent pool shortage. The outsourcing paradigm has […]


Department management, Information Technology

Why Analytics is Nothing Without Data Visualization

August 16, 2017

Via: Business 2 Community

Unless you work with data every day, it’s easy to overlook the importance of visualization. After all, what did a pie chart ever do for anyone? Well, the truth is data on its own is pretty useless until you format […]


Administration, Department management, General organization management, Information Technology

5 Surprising Things Holding Your Business Back (and How to Solve Them)

August 16, 2017

Via: Business.com

There are many ways in which your small business might be falling short of its full potential. These shortcomings can include failing to leverage current technology or missing key opportunities. Read on for 5 surprising ways your business is being […]


Department management, Information Technology

3 Ways Entrepreneurs Are Making IoT More User-Friendly

August 14, 2017

Via: Entrepreneur

The Internet of Things (IoT) is a rapidly evolving technology sector. As the popularity of connected devices increases with consumers, the number of entrants into the market grows. But rapid growth and iteration have had some unintended consequences in the IoT space, especially […]


Department management, Information Technology

5 ways to balance technical & non-technical SEO

August 10, 2017

Via: Marketing Land

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to […]


Department management, Information Technology

3 ways to tap into AI to get more results

August 10, 2017

Via: Marketing Land

Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence is trained to scour big data to look for patterns and establish a correlation between variables. The AI algorithms that […]


Department management, Information Technology

Does Your Small Business Really Need AI?

August 1, 2017

Via: Small Business Trends

Artificial Intelligence (AI) can be intimidating to small businesses. In fact, a survey commissioned by Salesforce (NYSE: CRM) last year found 61 percent of small business owners felt they weren’t ready to adopt it. They felt AI was too complicated for what […]


Department management, Information Technology

How to tell whether a site is adaptive or responsive

July 31, 2017

Via: Marketing Land

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking […]


Department management, Information Technology

3 Myths About SEO: What Small Businesses Get Wrong

July 28, 2017

Via: Business 2 Community

For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can […]