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Category: Marketing


Department management, Marketing

10 Conversion Copy Tips Every SEO Writer Needs to Know

August 13, 2018

Via: Search Engine Journal

As long as you nail your SEO, your writing quality can come in second place. Right? …Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting […]


Department management, Marketing

Apply These 8 Simple Techniques to Improve Retail Marketing

August 7, 2018

Via: Small Business Trends

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy […]


Department management, Marketing

Why Your Marketing Plan Should Include User-Generated Content

August 7, 2018

Via: Business 2 Community

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the […]


Department management, Marketing

Why to Include Social Media Translations in Your Marketing Strategy

August 3, 2018

Via: Business 2 Community

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, […]


Department management, Marketing

B2B Website Design Trends that Work for Professional Services

August 2, 2018

Via: Business 2 Community

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive […]


Department management, Marketing

4 Things to Know About the Future of Social Media for Gen Z

August 1, 2018

Via: Business 2 Community

Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields […]


Department management, Marketing

4 Secrets to the Best SEO Strategies for Startups

August 1, 2018

Via: Small Biz Club

It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with […]


Department management, Marketing

6 Old School Marketing Tactics That Still Work On Social Media

July 30, 2018

Via: Business 2 Community

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. As marketers and businesses, we’re constantly looking for ways to reach our audience in creative ways and so we […]


Department management, Marketing

How to Kick-Start an Account Based Marketing Strategy

July 30, 2018

Via: Business 2 Community

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before […]


Department management, Marketing

5 Ways to Build Your Nonprofit Email Subscriber List

July 26, 2018

Via: Business 2 Community

Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to […]