Category: Marketing

Department management, Marketing

Why your marketing performance problem is really a measurement challenge

June 20, 2018

Via: Marketing Land

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But […]

Department management, Marketing

How to Choose the Best Social Platform to Reach Your Customers

June 18, 2018

Via: Inc.

The latest Social Media Marketing Industry Report from Social Media Examiner shows that small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Instagram has risen to […]

Department management, Investment, Marketing, Organization management

Is Your Business Looking At Marketing The Right Way?

June 14, 2018

Via: Forbes

In my experience, the moment you talk about investing in a new marketing strategy with the people responsible for cutting the checks, their first thought is, “Can we afford it?” and the second, “How do we know this money is […]

Department management, Marketing

3 Ways Omnichannel Marketing Can Grow Your Engagement

June 13, 2018

Via: Business 2 Community

We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with […]

Department management, General organization management, Marketing, Other

Business Psychology Insights: 6 Assumptions That Can Undermine Any Marketer

June 11, 2018

Via: Business 2 Community

Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand the buyer’s journey. But those in the industry sometimes fixate so intently on helping their clients, they […]

Department management, Marketing

Video Marketing Trends To Pay Attention To

June 8, 2018

Via: Business 2 Community

Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to the forefront of most marketing strategies, as it balances the advancement of technology with an unlimited expanse of creativity. According […]

Department management, Marketing

How to Determine the ROI of Your Social Media Marketing Strategy

June 7, 2018

Via: Inc.

With more than 50 million businesses owning a Facebook Business Page and 94 percent of B2B organizations relying on LinkedIn for content marketing and distribution, it is clear that social media is continuing to grow. With so many new businesses […]

Department management, Information Technology, Marketing

Why Do You Need to Automate Your Content Tagging With AI?

June 6, 2018

Via: Business 2 Community

If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who […]

Department management, Marketing

Getting the Most Out of Your Content: Content Promotion and Amplification

May 31, 2018

Via: Business 2 Community

Congratulations! Half the battle is over. You have a beautiful new piece of content. All of the blood, sweat, and tears have finally paid off. But have they really? What happens when no one is finding your content masterpiece? Your […]

Department management, Marketing

5 Online Marketing Mistakes That Will Cost You

May 30, 2018

Via: Inc.

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan. There are two reasons. First, an inefficient campaign […]