Category: Marketing

Department management, General organization management, Marketing, Strategic planning

4 Ways to Prepare Your Marketing for the Upcoming Holiday Season

October 10, 2017

Via: Entrepreneur

Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday shopping season. But even if you don’t sell traditionally “giftable” items (think web hosting or cybersecurity packages), you […]

Department management, Marketing

5 Fascinating Marketing Automation Tactics that Can Help Your Business Grow

October 2, 2017

Via: Small Business Trends

Automation is considered the next major frontier in marketing, but are you extending your business’s automation practices far enough? For too many companies, the concept of automation is restricted to triggered emails and little else. In reality, the field contains […]

Department management, Marketing

Make a giant career change into digital marketing for just $20

September 29, 2017

Via: Mashable

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. […]

Department management, Marketing

Americans Will Spend $9.1 Billion on Halloween This Year, Is Your Small Business Ready?

September 27, 2017

Via: Small Business Trends

Americans are expected to spend about $9.1 billion on Halloween related purchases this year, according to recent research from the National Research Federation and Prosper Insights and Analytics. That means the holiday could offer a major opportunity for your small […]

Department management, Marketing

10 PR Tools for Boosting Your Brand

September 26, 2017

Via: Small Business Trends

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in […]

Department management, Marketing

10 Practices Successful Marketers Recommend to Engage Your Audience

September 21, 2017

Via: Forbes

Successful marketing is all about engaging your audience members and providing value to them, whether that’s educating them on a topic, entertaining them, or aiming for something in between. Trends in content marketing and in social media affect how you […]

Department management, Marketing

Marketing Starts With Work Culture

September 15, 2017

Via: Business 2 Community

The only way to be effective at marketing is to start with the current company culture. I have seen this occur throughout my career. Engagement needs to occur with employees first if it is going to be effective. It really […]

Department management, Marketing

5 Reasons Why Your Business Needs Online Reviews & How to Get Them

September 14, 2017

Via: Small Biz Club

People are more connected today than they’ve ever been. Most people have access to the internet whether at home, work, or on the road. It’s not only a means of communicating with people or staying entertained—it’s also a valuable resource, […]

Department management, Marketing

How to Get the Best Marketing Automation Tools on a Budget

September 13, 2017

Via: Business 2 Community

If you’re really excited about automating your business but you don’t have a big budget to invest in expensive tools out there, this article is for you. Marketing automation is evolving very fast. According to a recent Clickz survey, “59% […]

Department management, General organization management, Marketing, Systems management

Hello Google – How To Optimize Voice Search For Your Startup!

September 5, 2017

Via: Business 2 Community

Voice Search – Low-Cost Online Marketing for Startups Many marketers have claimed that 2017 was the “year of voice search” – even though it’s been around a lot longer than that. In fact, the world has seen dozens of variations […]