Category: Marketing

April 15, 2024

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]

April 8, 2024

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]

April 8, 2024

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]

April 4, 2024

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]

April 4, 2024

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising […]

March 26, 2024

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]

March 25, 2024

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]

March 19, 2024

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]

March 18, 2024

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]

March 14, 2024

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]

March 13, 2024

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]

March 12, 2024

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]

March 12, 2024

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]

March 11, 2024

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]

March 7, 2024

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]

March 6, 2024

Finding the best email marketing service for your small business is crucial to unlocking its marketing potential. Email marketing’s high return on investment, with businesses seeing an average of $42 for every $1 spent, underscores its importance in any robust […]

February 29, 2024

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 27, 2024

The demand for professionals with advanced degrees in marketing is increasing. Elevate your career with an MBA in digital marketing providing the required knowledge and skills to succeed. You can hone your branding, data analysis, social media marketing, and search […]

February 22, 2024

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]