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Category: Marketing


Customer relationship management, Department management, General organization management, Marketing

Are You On the Same Wavelength as Your Buyers?

April 20, 2018

Via: Business 2 Community

B2P (business-to-people). P2P (people-to-people). Buyer-centric. Customer-focused. We hear these terms tossed around when in marketing circles, and we know that we need to do a better job of personalizing our content. But how do we actually do that? We do […]


Department management, Marketing

Content & SEO: Why & How to Build Trust, Authority & Reputation

April 20, 2018

Via: Search Engine Journal

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically […]


Department management, Marketing

Customers Are People, Not Products: Here’s to the End of the Advertising Model

April 13, 2018

Via: Small Biz Club

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from […]


Department management, Marketing

Five Marketing Tactics To Reach Your Target Audience

April 10, 2018

Via: Forbes

Marketing doesn’t work like a magic wand. Its main purpose is to match the value your business is creating with the right customers. There’s no one-size-fits-all marketing strategy that will deliver you the results you’re aiming for. A proper strategy […]


Department management, General organization management, Marketing, Strategic planning

7 Creative Ways to Boost Your Social Media Strategy

April 4, 2018

Via: Entrepreneur

Despite recent criticism among business and political commentators, social media networks remain some of the most important and unifying internet platforms. More than 2.5 billion people use social media networks, and that number is expected to grow in the coming […]


Department management, Marketing

Social Media Marketing: DIY vs. Hiring a Social Media Company

March 28, 2018

Via: Small Biz Club

Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take your business directly to their […]


Department management, Finances, Marketing, Self-management

Can You Make Money on Instagram? Here’s What You Need to Know

March 27, 2018

Via: Business 2 Community

There are tons of things that you can accomplish with Instagram. But can you make money on Instagram? You can market your brand or business. You can build and foster a community around your mission. You can engage your fans […]


Department management, Marketing

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

March 26, 2018

Via: Entrepreneur

Lately, AI-powered marketing has been a buzzword across the world. And while the whole marketing world is talking about it, a recent study finds that AI adoption in marketing is limited by marketers. Why? Because it is still quite new […]


Department management, Marketing

How a Great Lead Generation Website Will Supercharge Your Content Marketing Strategy

March 23, 2018

Via: Business 2 Community

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part […]


Accounting, Department management, Marketing

Making Your Account-Based Marketing Successful: 3 Things to Identify

March 22, 2018

Via: Small Biz Club

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But […]