June 20, 2018Via: Marketing Land
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But […]
June 18, 2018Via: Inc.
The latest Social Media Marketing Industry Report from Social Media Examiner shows that small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. Instagram has risen to […]
June 14, 2018Via: Forbes
In my experience, the moment you talk about investing in a new marketing strategy with the people responsible for cutting the checks, their first thought is, “Can we afford it?” and the second, “How do we know this money is […]
June 13, 2018Via: Business 2 Community
We live in an age where customers have more ways to interact with your brand than ever before. This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with […]
June 11, 2018Via: Business 2 Community
Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand the buyer’s journey. But those in the industry sometimes fixate so intently on helping their clients, they […]
June 8, 2018Via: Business 2 Community
Regardless of platform, video has become the most popular type of digital content among consumers. It has also moved to the forefront of most marketing strategies, as it balances the advancement of technology with an unlimited expanse of creativity. According […]
June 7, 2018Via: Inc.
With more than 50 million businesses owning a Facebook Business Page and 94 percent of B2B organizations relying on LinkedIn for content marketing and distribution, it is clear that social media is continuing to grow. With so many new businesses […]
June 6, 2018Via: Business 2 Community
If you have content, you tag it. If you have web content, you tag it in your content management system. Your authors do it every day. And it feels somehow free. You never get a bill for content tagging–people who […]
May 31, 2018Via: Business 2 Community
Congratulations! Half the battle is over. You have a beautiful new piece of content. All of the blood, sweat, and tears have finally paid off. But have they really? What happens when no one is finding your content masterpiece? Your […]
May 30, 2018Via: Inc.
Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan. There are two reasons. First, an inefficient campaign […]