Category: Customer relationship management

April 10, 2024

Standing out in today’s crowded marketplace can be extremely challenging, especially for small businesses in a sea of major competitors. Winning the attention of customers requires a new approach. Consumers today no longer want to be treated like cattle being […]

April 1, 2024

Brand loyalty is at a low point, and transparency may be the key to ensuring long-term customer loyalty. This is true in software as a service more than ever. Contrary to what many SaaS leaders think customers want, which is […]

March 22, 2024

If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationships and personalization are already […]

March 20, 2024

If there’s one thing that’s for sure, it’s that the biggest priority in your business is to engage your customers and make it clear to them what your business has to offer. Failure to reach your target audience could result […]

March 15, 2024

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions […]

February 14, 2024

In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your […]

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

January 26, 2024

In today’s business landscape, your reputation is your most valuable asset. With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands […]

January 24, 2024

In business, the customer is king, so increasing customer retention can play a crucial role in your success. If all goes well, your customers will leave every interaction feeling satisfied, inspired to return, and eager to recommend your business. The […]

January 10, 2024

Happy New Year! I want this year to be your best year ever for creating amazing customer service and experiences. And for everything else, too! But as it applies to the customer experience, I thought it would be fun to […]

January 8, 2024

It’s time to retire the “faster horses” quote, particularly if you want to stay competitive in 2024. The quote in question has been attributed to automobile mogul Henry Ford and goes something like this: “If I had asked people what […]

December 18, 2023

I’ve always been tickled by the saying that “dogs don’t like postmen.” Now, this is not because there’s anything funny about a postman being bitten in the seat of the pants by a dog (!), but because the claim is […]

December 15, 2023

As a small-business owner, you want an all-in-one customer relationship management (CRM) platform to help you manage your contacts, automate tasks, and enhance customer engagement. Not only do they help keep your employees organized, but a great CRM also provides […]

December 15, 2023

One of the biggest discoveries I made early in my entrepreneurial journey was the importance of building genuine relationships. It was one of the reasons I developed Daylite, a CRM and project management tool, which became the cornerstone solution of […]

December 4, 2023

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we explore the common reasons for […]

November 14, 2023

In today’s fast-paced and ever-evolving digital landscape, businesses are constantly seeking ways to enhance the customer experience while maintaining the highest level of security. A seamless digital experience, coupled with bulletproof security, has become the gold standard. Customers expect nothing […]

November 10, 2023

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]

November 6, 2023

Pitching to investors can be a nerve-wracking endeavor for any entrepreneur, but it’s especially true when the investors don’t seem to be interested in your idea. Whether they just say “no” or have some negative feedback in regards to your […]

November 3, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]

November 2, 2023

Going into 2024, AI is shaping more and more aspects of our brand experience, including customer service. However, while AI can bring numerous benefits — from automated workflows to increased productivity among team members — there are many potential pitfalls […]