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Category: Customer relationship management


Customer relationship management, General organization management

12 Steps to Improve Your Customer Experience

October 16, 2017

Via: Small Biz Club

Employee engagement and exceptional customer service play a critical role as a competitive advantage in the business landscape. Great customer service built on a foundation of high employee engagement isn’t a revolutionary concept. More companies are recognizing just how important […]


Customer relationship management, General organization management

4 Current Trends Affecting Customer Success

October 13, 2017

Via: Business 2 Community

Customer success is an ever-changing role. Add in the detail of SaaS customer success, and it’s a veritable landslide of new ideas, trends, and upstarts. For CSMs in the thick of the action, these changes can be confusing while simultaneously […]


Customer relationship management, General organization management

How to build an audience of consumers in today’s highly competitive environment

October 6, 2017

Via: Marketing Land

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain […]


Customer relationship management, General organization management

Buying Patterns: What Buyers Are Really Thinking About

September 13, 2017

Via: Business 2 Community

Salespeople sometimes find the buying patterns of buyers to be quite baffling. Why all these questions? Why not make a decision? Everything sounded so positive … what went wrong? Having spent a good part of my career in purchasing and […]


Communication, Customer relationship management, Department management, General organization management

Critical tips for navigating difficult client relationships

September 6, 2017

Via: Marketing Land

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude […]


Customer relationship management, General organization management, Strategic planning

How to Create Connected Customer Service

August 31, 2017

Via: Direct Marketing News

This widget does not work. That service was a bad experience. Such things lead to customers calling companies to complain. A firm can apologize, maybe offer a voucher or coupon. Or maybe it can use the information to fix the […]


Customer relationship management, General organization management

How to Keep Your Customers Coming Back Time and Time Again

August 30, 2017

Via: Entrepreneur

It’s common knowledge that the best customers to target are the ones you already have. It’s cheaper and easier to convince someone to buy from you again than it is to convince someone to try your product or service for […]


Customer relationship management, General organization management, Personal information & knowledge management, Self-management

4 Lessons I Learned From Over 30 Years in the Subscription Business

August 25, 2017

Via: Business.com

A subscription program’s success is rooted in the customer experience. Here are four ways you can ensure customers have smooth, successful experiences with your company at every touch point, from device to doorstep. Subscriptions are trendy these days. To some […]


Customer relationship management, General organization management

7 Ways to Make Meaningful Connections With Your Customers on Social Media

August 21, 2017

Via: Forbes

Some might believe that social media is a bit impersonal when it comes to establishing and nurturing relationships with clients. But the reality is that when you know how to do it the right way, meaningful connections can indeed be made […]


Customer relationship management, General organization management

3 Ways for B2B Companies to Efficiently Retain Their Customers

August 18, 2017

Via: Entrepreneur

The marketing and business models for B2C and B2B models are different. For the latter category, strategies for nurturing existing customers are significantly more important than for the former. For B2B companies, in contrast, the customer pool is significantly smaller, […]