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Category: Customer relationship management


Customer relationship management, General organization management

4  Ways to Foster and Keep Consumer Engagement

March 15, 2024

Via: Small Biz Club

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions […]


Customer relationship management, General organization management

7 Proven Strategies to Rehabilitate Your Shattered Online Image

February 14, 2024

Via: Entrepreneur

In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your […]


Customer relationship management, General organization management

It Takes Years to Build a Reputation — And Just Seconds to Destroy It. Avoid The Dangers of Insensitive Marketing in a Global Crisis.

February 2, 2024

Via: Entrepreneur

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]


Customer relationship management, General organization management

Your Reputation is Your Currency. How Are You Investing in Yourself?

January 26, 2024

Via: Entrepreneur

In today’s business landscape, your reputation is your most valuable asset. With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands […]


Customer relationship management, General organization management

Effective Ways to Increase Customer Retention in 2024

January 24, 2024

Via: Small Biz Club

In business, the customer is king, so increasing customer retention can play a crucial role in your success. If all goes well, your customers will leave every interaction feeling satisfied, inspired to return, and eager to recommend your business. The […]


Customer relationship management, General organization management

10 Customer Service and CX Tips for a New Year

January 10, 2024

Via: Small Biz Club

Happy New Year! I want this year to be your best year ever for creating amazing customer service and experiences. And for everything else, too! But as it applies to the customer experience, I thought it would be fun to […]


Customer relationship management, General organization management

How to Use Customer Feedback to Unlock Growth and Loyalty in 2024 and Beyond

January 8, 2024

Via: Entrepreneur

It’s time to retire the “faster horses” quote, particularly if you want to stay competitive in 2024. The quote in question has been attributed to automobile mogul Henry Ford and goes something like this: “If I had asked people what […]


Customer relationship management, General organization management

Making A CRM Platform Your Sales Team’s Best Friend: The How-To

December 18, 2023

Via: Entrepreneur

I’ve always been tickled by the saying that “dogs don’t like postmen.” Now, this is not because there’s anything funny about a postman being bitten in the seat of the pants by a dog (!), but because the claim is […]


Customer relationship management, General organization management

How HubSpot CRM Empowers Small Businesses to Succeed

December 15, 2023

Via: Entrepreneur

As a small-business owner, you want an all-in-one customer relationship management (CRM) platform to help you manage your contacts, automate tasks, and enhance customer engagement. Not only do they help keep your employees organized, but a great CRM also provides […]


Customer relationship management, General organization management

The Long Game vs. The Short Game — How Small Business Owners Can Master Authentic Customer Relationships

December 15, 2023

Via: Entrepreneur

One of the biggest discoveries I made early in my entrepreneurial journey was the importance of building genuine relationships. It was one of the reasons I developed Daylite, a CRM and project management tool, which became the cornerstone solution of […]


Customer relationship management, General organization management

7 Reasons Your Small Business Is Losing Leads

December 4, 2023

Via: Small Biz Club

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we explore the common reasons for […]


Customer relationship management, General organization management

5 Strategies For Delivering A Seamless, Safe Digital Experience

November 14, 2023

Via: Forbes

In today’s fast-paced and ever-evolving digital landscape, businesses are constantly seeking ways to enhance the customer experience while maintaining the highest level of security. A seamless digital experience, coupled with bulletproof security, has become the gold standard. Customers expect nothing […]


Customer relationship management, General organization management

Why This Business Metric is Crucial to Understanding Your Business

November 10, 2023

Via: Entrepreneur

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]


Customer relationship management, General organization management

Investor Pitch Didn’t Go As Planned? Eight Ways To Respond To Negative Feedback

November 6, 2023

Via: Forbes

Pitching to investors can be a nerve-wracking endeavor for any entrepreneur, but it’s especially true when the investors don’t seem to be interested in your idea. Whether they just say “no” or have some negative feedback in regards to your […]


Customer relationship management, General organization management

Don’t Drive Your Customers Away!

November 3, 2023

Via: Small Biz Club

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We […]


Administration, Customer relationship management

5 Strategies to Protect Your Company’s Customer Service from AI Pitfalls

November 2, 2023

Via: Entrepreneur

Going into 2024, AI is shaping more and more aspects of our brand experience, including customer service. However, while AI can bring numerous benefits — from automated workflows to increased productivity among team members — there are many potential pitfalls […]


Customer relationship management, General organization management

Best CRM for Small Business: Top 10 Software Choices

October 31, 2023

Via: Small Business Trends

Are you looking to boost the productivity and customer relationships of your company? Finding the best CRM for small business can be challenging. This article will explore the top 10 CRM (Customer Relationship Management) choices tailored for small businesses to […]


Customer relationship management, General organization management

Three Trends Reshaping The Customer Experience Outsourcing Market

October 30, 2023

Via: Forbes

The contact center space is under a lot of pressure right now. As things stand, the status quo doesn’t look sustainable. Business Process Outsourcers (BPOs) play a big role in the contact center space, with 58% of contact center leaders […]


Customer relationship management, General organization management

8 Tips on How to Improve Customer Relationships

October 24, 2023

Via: Small Business Trends

Wondering how to improve customer relationships? Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have […]


Customer relationship management, General organization management

What I’ve Learned Training the Top Hotel Brands in Customer Service

October 23, 2023

Via: Entrepreneur

I’m very grateful that some of the greatest hotels and resorts in the hospitality industry call on me for customer service training (“guest service training” in their world) and customer service consulting. These include some of the only hotels and […]