Category: General organization management

October 11, 2023

Building a positive company culture is one of business owners’ greatest leadership challenges. There is simply no universal formula or shortcut to building a thriving company culture. It is hard and deliberate work, though just about every business with a […]

October 10, 2023

Starting a business is like setting sail into uncharted waters, and the initial excitement can often be met with unforeseen storms. I relate my experiences as an entrepreneur who, teetering on the edge of adversity, made a critical decision to […]

October 6, 2023

The shadow of the pandemic’s economic impact has loomed over many industries for a large part of the year, and the fear of a recession still seems looming. Economic downturns can be disheartening, leaving many companies grappling with reduced consumer […]

October 6, 2023

Ican’t tell you how often I’m asked, “How do you do it all?” The minute someone finds out that my husband and I are raising five (count them, five) children and that I simultaneously operate my own full-time business from […]

October 4, 2023

Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first […]

October 4, 2023

In the ever-evolving landscape of business, the pursuit of revenue growth is the only constant. Visionary CEOs and business leaders understand that to succeed, they must continually seek ways to increase their sales volume, boost profitability and create more value […]

October 2, 2023

Lean principles have proved incredibly effective for future-proofing organizations from wasting resources. Though the philosophy originated in manufacturing, its adaptability has made it essential for any modern business leader looking to eliminate resource waste, improve quality, reduce variations in customer […]

October 2, 2023

Despite years of experience juggling progressively demanding roles, I wasn’t prepared for how challenging this fall would be as a marketing executive with a kid starting school for the first time. And I’m one of the lucky ones: I work […]

October 2, 2023

If you’ve been on social media or listened to the news recently, you would undoubtedly have heard about the upcoming “recession.” While I believe a lot of this is simply fear-mongering, there could potentially be some concerns that we may […]

September 29, 2023

You certainly don’t have to look far in today’s world to find countless examples of poor leadership. You could begin with politics, but that would require its own separate column. And it’s not just poor leadership in this cottage industry, […]

September 29, 2023

Shopify has unveiled an advanced version of its Shopify Audiences tool with the goal of redefining the advertising game for e-commerce. This is great news for small business owners, particularly those looking to optimize their ad expenditure and expand their […]

September 28, 2023

Excellent customer service is the backbone of any successful business and can help keep you top of mind for those looking for your products or services again. While providing good customer service might sound simple, it’s more than just making […]

September 28, 2023

ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But […]

September 27, 2023

Amissing ingredient in your customer service approach — I’m going to hazard to guess — is empathy. If you infuse empathy into your customer service via customer service training and the other elements I’ll discuss below, you’ll be on your […]

September 27, 2023

If you find yourself looking to hire remote workers for the first time, you’re not alone. There are lots of businesses that are venturing out into remote working recruitment for the first time, rather than simply forcing their office staff […]

September 25, 2023

A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get […]

September 25, 2023

As I sit in my home office atop a mountain in Upstate New York, I realize there were no mistakes in growing my business — just a lot of missteps that turned out to be part of the path up […]

September 22, 2023

The great companies of past and present have one thing in common: strong company values. Not only are they defined, written up, and on display, they are lived. Company value setting is no small exercise. The values you select will […]

September 21, 2023

A favorite subject for entrepreneurial articles and podcasts is that of habits. Hundreds (if not thousands) of books are touting the importance of creating good habits. Your own habits depend on your end goal, but a lot of them seem […]

September 21, 2023

In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. […]