There is an important shift happening on the global marketing scene these days.
Slowly but surely, an increasing number of companies have started to see marketing as something they are pleased to invest in rather than a cost to be born begrudgingly. Furthermore, many professionals are interested in how to be better marketers.
This shift in business mindset has not materialized out of thin air. There have been a lot of factors that contributed to the beginning of a so-called global marketing revolution. Sick and tired of a “buy, buy, buy” approach, aggressive ads, pushy marketing tricks, and annoying promotions, people have developed what we call “ad blindness.” As a result, traditional marketing tips and approaches started to lose their efficiency.