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3 Ways the Right CRM Technology Can Enhance Your Sales Funnel

To optimize a sales funnel effectively, you need total visibility over everything that happens across your sales department. Computer telephony integration (CTI) solutions that offer easy integration with existing CRM systems can help businesses increase efficiency, effectiveness and glean insights.

A sales funnel is a visual metaphor that represents every step prospects take on their journey to becoming buying customers. If you’re selling a product or service, creating a funnel can earn more conversions by strengthening the relationship between potential customers and your business.