Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($44 billion) of the United States’ purchasing power. That’s a large piece of the pie that only stands to grow.
It makes sense that your brand would want to tap into this buyer group. To do that, you will have to dive into the world of social media marketing. That sounds easy enough, because companies have done that to reach Millennials, Generation X, and even Baby Boomers, but Gen Z requires a special touch. Here are four things you need to know while trying to market to Gen Z online.
