Automation is considered the next major frontier in marketing, but are you extending your business’s automation practices far enough? For too many companies, the concept of automation is restricted to triggered emails and little else. In reality, the field contains so many more possibilities that can increase productivity, build profits, and improve customer experience. If you’re going to make automation work for you, though, you’ll need to put in the front-end effort to set it up. Unfortunately, this seems to be where many companies get stuck.