Do you remember the scene in Minority Report when Tom Cruise walks into a shopping mall and he is bombarded with “personalized” holographic images for a variety of products?
Brand stories and offers popping up all over the place interrupting him and attempting (unsuccessfully) to get his attention. Is this where technological innovation will lead us in marketing? If so, we’re looking forward to an inefficient and pretty creepy future! A flood of annoying imagery, irrelevant and conflicting messaging, sensory overload, ad nauseam.