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6 Effective Account-Based Marketing Examples You Can Copy Today

By this stage in the B2B marketing game, you’ve likely at least thought about adopting an account-based marketing (ABM) pilot program to complement your overall demand generation strategy. 2017 was the year of ABM, and we saw all versions of account-based marketing examples come through our inboxes – some good, some not so good. There are so many different approaches one can take to tackle ABM, but it won’t work without cross-departmental support and collaboration.

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