Americans are expected to spend about $9.1 billion on Halloween related purchases this year, according to recent research from the National Research Federation and Prosper Insights and Analytics. That means the holiday could offer a major opportunity for your small business to increase sales — if you’re prepared for it.
This year’s spending figure represents an 8.3 percent increase from last year’s mark of $8.4 billion. So it’s the largest amount that U.S. consumers have ever spent on Halloween items in a year.
