Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.
Before we discuss how to incorporate influencers into your B2B communications strategy, let’s review a comprehensive influencer marketing definition, and how you can begin using this tactic today.
Our Influencer Marketing Definition and How to Get Started
