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Content Marketing Automation Mistakes Are Killing Your Business

Don’t worry; I’m not going to ask you to give up your content marketing automation — that would be like asking me to give up air conditioning. Or Diet Coke wine. Today’s marketing world is too big, too complex, and too immediate for that. But I am going to beg you (pretty please?) to look at your automated messages from the receiver’s perspective — and to be really honest about what you would think if you received that message.

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