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Customers Have a Search Reflex. Will Your Brand Get a Second Look?

Your brand has a new moment of truth. Are you making the most of it?

I’m talking about the second someone who could be your customer speaks or types a search command into a smartphone or computer. How you show up in that moment is your brand.

As smartphones become an extension of who we are, we operate more unconsciously on a search reflex. We see, think or feel something and ask a question, then click on the answers that compel us. And we end up buying from one, whether immediately or because retargeting ads keep the product in front of us.

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