Marketing doesn’t work like a magic wand. Its main purpose is to match the value your business is creating with the right customers. There’s no one-size-fits-all marketing strategy that will deliver you the results you’re aiming for. A proper strategy focuses on really understanding your target audience, knowing what your customers ask for and determining the best channels to deliver it on.
Like it or not, social media is here to stay, and, as we speak, it is shaping the way local businesses develop and interact with their customers. As a business owner in Dallas here are five tactics I use to reach my target audience: