Many businesses aren’t seeing the results they want because they view traditional marketing and growth interchangeably. Traditional marketing and growth are both methods to achieve a certain goal, but they have significantly different executions and ultimate functions. While most people have a relatively strong understanding of marketing, growth marketing is usually a source of misinterpretation and confusion. In my past five years going from selling a startup to running growth for a business to co-founding a company, this is something I’ve found myself constantly educating clients and colleagues on over and over again.
