Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort.
So, why make your email marketing multilingual? Indeed, why add new languages to your strategy if you can only run emails in English (or any other language)?
1. Boost your email performance
Recipients are more likely to engage with email content in their native language. So, for some companies going multilingual results in the following:
