Over the past few years, social media recruiters have seen a significant rise in influencer marketing and the benefits brands can reap when they approach it the right way. It’s gone from an emerging marketing tactic to an integral part of most marketing strategies that can be powered by your in-house social media experts or social media contractors alike. And it’s safe to say we don’t expect it to slow down anytime soon.
Influencer marketing can be a remarkably effective way for brands to spark engagement, drive brand awareness, and boost brand loyalty and sales. However, in order to drive impactful results, marketing recruiters know organizations will need to have proper resources and skill sets in place to successfully measure and scale campaigns.