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How to Kick-Start an Account Based Marketing Strategy

Deciding an Account Based Marketing approach is right for your organization is one thing; putting it into play is another. Purchasing account-based technology is not the same as deploying an ABM strategy. In fact, if you purchase this technology before developing your strategy, you’re off to a questionable start.

An effective ABM journey starts with some basics: benchmarking current performance, finalizing your Ideal Customer Profile right, and pinpointing your addressable market. Let’s dive into each.

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