As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.
It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture tracks to build, new martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets.
What happened to the summer slowdown? It no longer exists. Business is always on. That means marketing has become a 24/7, high-acceleration profession. And overnight, time — NOT data — has become marketing’s most precious resource.
