The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017.
It’s easy to get caught up in the latest trends around content, so taking a bit of time at the beginning of the year to review your strategy for the following year will help to refine and refocus your efforts.
If you’re a company wanting to build your audience in a particular industry with content, or you’re a B2B sales rep who wants to reach more prospects through content marketing, then read on for some ideas about how to refine your content strategy in 2018.
