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Why Building Relationships Is the Marketing Secret No One’s Talking About

I love technology. I mean, in today’s world, who doesn’t? It makes our jobs easier, it connects us to more people than ever before and it continues to make new things possible.

But there’s also a big downside to technology: It’s impersonal. Sure, we can send mass messages to thousands of contacts at once, but is that what people really want?

On her website, professional speaker Patricia Fripp says, “Technology does not run an enterprise. Relationships do.” And I agree.

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