While buying email marketing lists might be a cheap and easy way to build a list of subscribers, it’s not a good way to improve engagement, deliverability, or reputation. Buying lists can damage your reputation and leave a long-lasting effect on your marketing efforts.
It’s much better to take time to build organic email lists of subscribers who want to hear from you. If your subscribers opt in through their own volition, they’ll be more likely to open and engage with your emails. In turn, this will dramatically improve your overall email marketing.
