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Why your marketing performance problem is really a measurement challenge

June 20, 2018

Figuring out how your company will grow is one of the biggest challenges facing marketers.

The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service.

But setting your marketing team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. They choose a lower-value target, or the wrong one altogether, launch campaigns without insight and watch growth and ROI sputter.

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