Top

Your 2018 Checklist: How to Improve Your Marketing Efforts in the New Year

December 26, 2017

The new year is not only a time for personal resolutions, but also for professional ones. One of the most important aspects to focus on is how you can attract new customers and keep your existing ones loyal to your brand. This is best achieved by marketing; which means that the end of the year is the perfect time to consider ways to improve your marketing efforts with the following four-step checklist.

Review What Worked and What Didn’t

The first step in any plan for the future is reviewing what happened in the past. You can’t create a successful plan for 2018 without analyzing what worked and what didn’t in 2017. If you have available statistics, review which strategies provided the best returns on your investments and which tactics worked better than others.

Read More on Business 2 Community