Yesterday, David Skok, General Partner of Matrix Partners, published a great customer success article called Top Two Reasons for Churn. In this article, Skok discusses how failure to onboard a customer successfully and how loss of the champion who drove the purchase are two of the major reasons for churn. Inspired by his first reason, driving successful onboarding. I wanted to share three easy steps to build a repeatable and high beneficial customer onboarding process.
