Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines. Approximately 84 percent of businesses that invest in marketing automation are seeing results that they classify as successful, according to research from Ascend2 (PDF).
Thanks to automation, businesses can swiftly eliminate inefficient back-and-forth and tedious tasks that eat up their precious time. In the age of SaaS (software as a service) supremacy, it’s arguably easier than ever to streamline several specific aspects of marketing operations, including, but hardly limited to:
