In the 1980’s and 90’s, most employees didn’t know a thing about their leader outside of work. In the 2000’s, it became more acceptable to know leaders on a personal level. Today, it’s become the norm for employees to not only know their leader on a personal level but to be connected with their leader on social media.
The shift to a leader who is not only present on social media, but also an active contributor has become less of an anomaly and more of what the best leaders are doing on an ongoing basis. By taking this approach their people and others get to learn from them by reading their blogs, tweets, or watching a video.