Today’s marketplace mandates businesses not only offer quality products and services, but that customer experience (CX) is valued at every touch point. In fact, CX has changed the game in nearly every vertical. The better your CX, the more you will attract repeat customers, net high-quality referrals and get away with charging more for your offerings.
In fact, a recent Salesforce report found that 50 percent of consumers are likely to switch brands if a company doesn’t anticipate their needs; and 52 percent of consumers will switch brands if a company doesn’t personalize communications with them.
