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Do Your Customers Really Know What you do?

We live in a world that is obsessed with everything new. I don’t think there has ever been a time where consumers crave new as much as they do today. So if your business has mastered the art of coming up with new products and services, it’s time to question whether or not you are making the cardinal sin of forgetting to tell your customers about them?

I see this a lot in small businesses everywhere. I literally stumble across a new product or service, one that I would have bought ages ago if I knew it existed, but the business owner simply didn’t think to mention it. They assumed that everyone would figure it out. This is a very dangerous assumption to make in any business.

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