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How Can Companies Get Better at Personalization?

Nathan Kontny is the CEO of Highrise, a CRM tool built by the team behind Basecamp. Prior to Highrise, Nathan was a software engineer and designer for 15 years. He began his entrepreneurial career with two Y Combinator backed startups: Inkling in 2005 and Draft in 2011. 

I had a chance to ask Nathan some questions about the current state of personalization. Here’s how that went!

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