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How to Become a More Customer-Centric Business in 5 Steps

Customer centric businesses invest the whole team focus on supporting their prospective and existing customers. This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales require a more consultative approach, and sometimes means prioritizing help and advice over tying to make a speedy sale.

In this article, I provide a step-by-step guide to becoming a more customer centric business to drive sales and customer retention. Let’s take a look at the first of 5 steps:

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