The popularity of video in marketing has risen in recent years. Here at Sparkhouse, a leading video-production and online-marketing company based out of southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys the easiness of visual stimulation over reading all those words on that tiny screen.
At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Video is popular. Social media is popular.
