We would all agree that in 99.9% of businesses, client satisfaction should top the list of priorities since it fosters the willingness to recurrently buy and provide positive testimonials about the brand and inherent products or services.
Referrals are one major relevant factor in the business world, for we as clients tend to pose our human instincts on top of the decision-making process and amongst those, “trust” plays a vital role when the time comes to decide who will get our money.
Out of the University of Oxford to Cambridge, McGill, Columbia, Tokyo, and many others, we may find diverse scholar/academic studies and papers, over the last decade, that clearly refers that “… the core psychological issue of the decision-making process of all actors is their trust …”
