In this latest episode of Small Biz in :15, Brian Hawkins, the marketing manager at Ghost Bed, provides illuminating insights on the concept and efficient utilization of sales funnels. Ghost Bed is renowned for its adept use of sales funnels in driving its marketing campaigns and business success.
Understanding the Sales Funnel: Brian Hawkins’ Definition
According to Hawkins, “A sales funnel is, you know, you’re trying to get a home run, but you bat singles, you don’t try to go for the sale right away. You only have to focus on batting singles and providing value.” He explains that sales funnels aren’t about aggressive selling, but rather about delivering value to potential customers. Hawkins sees the process of sales funnel creation as building a sequence of personalized experiences that add value.