Congratulations! You have finished your journey of creating buyer personas. Now you are done, right? Wrong. Just because you now have your personas written out, it doesn’t mean the work is done.
Only 44 percent of B2B marketers use buyer personas, yet 48 percent of buyers are more likely to consider solution providers that personalize their marketing to address their specific business issues.
Now that you have your beautiful, well-researched buyer personas, it is time to get grinding. But how, you ask? There are many different ways you can use your newly developed buyer personas. Let’s walk through some of the best places to start.
