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Socially Responsible Marketing Is Good for Your Bottom Line-Here’s How to Do It Right

Most Americans believe companies have an obligation to take actions to improve issues that may not be relevant to their everyday business operations. Today’s consumers factor a company’s core beliefs into their shopping decisions. Eighty-seven percent say they’d purchase a product because that company advocated for an issue they cared about, and more than three-quarters would refuse to purchase a product if they found out a company supported an issue contrary to their beliefs. Add to that the fact that 70% of consumers will spend more on brands that support causes they care about and you start to see the value of socially responsible marketing.

Read More on Inc.