Leading B2B marketers aren’t afraid to test new ideas, fail fast and treat everything like an experiment. However, they also employ a trustworthy arsenal of tried-and-true tactics that continue to drive results, quarter after quarter.
While you should definitely test new tactics and activities to drive demand, you shouldn’t gamble your goals by going “all in” on any one, trending strategy. Instead, create a foundation of go-to activities that you know will work and let those results provide a cushion if an experiment doesn’t turn out.
These six activities and strategies can help B2B marketers meet their demand generation KPIs today and set themselves up for innovations for the future.
