The standard social network advice is to “go where your audience is.” For most, that means Facebook…
That sounds like good advice. After all, “everyone” is on Facebook.
The catch? It’s hard to reach enough folks from “everyone” to build a following. And then it’s just as hard to reach a decent percentage of those folks. For every 100 people who follow you on Facebook, only 6 will see your content in their feed…
And it’s getting harder…
