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Thinking About Starting a Customer Loyalty Program? Read This First

Managing complicated bloated customer loyalty programs requiring technical know-how, data entry and analytics can be a hassle for small business owners.

Small Business Trends spoke with Wilbur CEO and President Ray Clopton about a new app-free customer rewards program that simplifies the process to make it safe and easier to use. The company has been working with customer loyalty programs for small businesses for over 20 years.

Customer Loyalty Program Best Practices

Clopton highlights some of the present issues with customer loyalty programs. Many of these programs cut too big a swath and give small businesses owners more data than they need and can manage, he says.

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