Every touch point along your company’s customer journey contributes to the customer experience you deliver. Whether you’re working to retain an existing customer or woo a new one, the goal is to provide experiences that make it easy for your customers to choose you.
But far too often businesses focus all their efforts on just a few parts of the customer experience, such as the core product. It’s understandable why companies focus there, as products enable the transformation your customer seeks to achieve.
