Simplicity is a valuable commodity. People crave it in all aspects of life, but when it comes to complex technology solutions, it takes a back seat too often. Yet, in the context of cybersecurity, like identity and access management (IAM) solutions, simplicity is equally as essential because friction and complexity negatively impact the user’s digital experience. When 61% of consumers admit they would switch to a competitor with an easier experience, it’s critical for businesses to prioritize simplicity to earn customers’ trust and loyalty long term.
