Almost every business today faces major strategic challenges, but different companies are challenged in different ways. That’s why so much conventional wisdom surrounding strategy — for example, understanding your external environment — can fall short of what a company needs.
Winning today requires you to carefully balance your strengths (what you can do incredibly well) against your opportunities (what the market will reward). That complexity requires a level of strategic maturity: the ability to understand what is fundamentally holding you back, and to correct your course accordingly.
