It’s no secret that text messaging is the preferred method of communication for today’s students over email, direct mail or phone calls; a recent study found that some 97 percent say they use texting as their primary form of communication, 73 percent say they want schools to text them, and nearly three quarters of prospective students want to text with admissions counselors.
However, only 28 percent report being offered the option to text with their college or university. How should institutions address this gap by reaching students the way they prefer?
