If you’re looking to raise money for your startup, equity crowdfunding should be an option you strongly consider.
With businesses shifting further into the online space, the connection between businesses and consumers has never been closer. According to a study by Pew Research, nearly 80 percent of Americans shop online.
Just as the online purchasing process has facilitated an easier B2C connection, many startups now are looking to the online space for investment opportunities. Through a process called equity crowdfunding, startups are finding new, engaging and effective ways to find funding without having to run around to banks and investment firms trying to pitch their way to a dollar.
