Top

Department management, Information Technology

What’s your Website Strategy?

September 12, 2018

Via: Business 2 Community

Don’t dive into web development until you discuss website strategy first: Over the years, we have had many prospects ask us to help them improve their website. But, they often begin this discussion without even addressing the topic of website […]


Customer relationship management, General organization management

Connecting Employee Experience and Customer Experience

September 12, 2018

Via: Business 2 Community

Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience […]


Department management, Financial

How Can You Protect Your Company From the Next Financial Crisis?

September 11, 2018

Via: Inc.

As the 10th anniversary of the last financial crisis quickly approaches, it is an opportune time to think through how to protect your company from the next financial crisis. Make no mistake — while the economy at the moment is […]


Association, Investment, Organization management

6 Things That Could Have Saved Theranos Investors From a $1 Billion Wipeout ​

September 11, 2018

Via: Inc.

Theranos shut down a week ago — defaulting on a $65 million loan it received from Fortress Investment Group, according to the Wall Street Journal. As an investor, I see Theranos as an exceptionally compelling story of how a con […]


Administration, General organization management

6 Simple Steps Every Leader Must Take To Improve Employee Engagement

September 10, 2018

Via: Business 2 Community

One of the easiest ways to improve your company’s performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of […]


General organization management, Systems management

This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online

September 10, 2018

Via: Entrepreneur

Tell me if this sounds familiar. You started your business around an idea — a way to help your target customers. It may be a brick-and-mortar type of business or you may have started it recently, which means the online […]


Personal information & knowledge management, Self-management

We Acquired a Company With Remote Employees. Here’s What We Learned.

September 7, 2018

Via: Entrepreneur

Red Rocket recently acquired Restaurant Furniture Plus, a B2B ecommerce website selling furniture to restaurants. What made this business different from most of the other businesses I have managed was the fact it was 100 percent a virtual company. The […]


Department management, Marketing

Why You Shouldn’t Buy Email Marketing Lists (and What to Do Instead)

September 7, 2018

Via: Business 2 Community

While buying email marketing lists might be a cheap and easy way to build a list of subscribers, it’s not a good way to improve engagement, deliverability, or reputation. Buying lists can damage your reputation and leave a long-lasting effect […]


Department management, Marketing

The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

September 6, 2018

Via: Business 2 Community

I know many nonprofits who are sceptical of video marketing. “Making videos is too expensive,” Jen, a communications coordinator at a small nonprofit, told me. “And they take too much time to prepare.” However, video marketing can be a huge […]


Department management, Marketing

How to Get the Most from Your B2B Marketing Partner

September 6, 2018

Via: Business 2 Community

Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new […]