March 22, 2024

Opening a restaurant is an exciting venture filled with possibilities and pitfalls that can derail even the most promising establishments. From underestimating financial requirements to neglecting customer experience, numerous mistakes can impede success. Avoid making these critical mistakes when opening […]

March 21, 2024

These days, single parents in the U.S. find it quite stressful to balance preparing for retirement with the responsibilities of raising kids. Yet, making practical retirement plans can alleviate some of this pressure. Proper retirement planning can pave the way […]

March 20, 2024

Inflation remains small businesses’ chief worry, according to a new survey showing their optimism fell in February. The National Federation of Independent Businesses’ Optimism Index fell to 89.4 in February. It’s been below the 50-year average of 98 for 26 […]

March 20, 2024

If there’s one thing that’s for sure, it’s that the biggest priority in your business is to engage your customers and make it clear to them what your business has to offer. Failure to reach your target audience could result […]

March 20, 2024

When we think of Diversity, Equity, and Inclusion in the workplace, the first thoughts that come to mind are usually gender, race, and maybe sexual orientation and disability. Neurodiversity might not instantly come to mind, but it’s a powerful area […]

March 19, 2024

When people struggle with mental health, they are more likely to do things that cost businesses money. Conversely, study after study shows that, when people have access to preventative support services or treatment for mental health problems like anxiety, depression, […]

March 19, 2024

If you’re looking for ways to improve your relationships with clients, partners, or employees, you’ve probably come across a strategy called corporate gifting. It may sound too simple – can offering presents really do that much for your company? – […]

March 19, 2024

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]

March 18, 2024

While traditional investment options, such as stocks, bonds, and real estate, are the backbone of many a portfolio, mixing in a dose of passion with your financial planning can possibly net you more financial gains down the line. That’s where […]

March 18, 2024

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]

March 15, 2024

A mandatory 32-hour workweek is not coming to a business near you, however much Senator Bernie Sanders wants it to happen. The 40-hour workweek became standard in 1940. For employees who are non-exempt, that means that if they work more […]

March 15, 2024

The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions […]

March 14, 2024

In the fast-paced world of startup finance, a bridge investment, commonly known as a bridge round, plays a crucial role for emerging companies seeking a modest amount of funding to reach their next major financing milestone. These rounds often come […]

March 14, 2024

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]

March 13, 2024

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]

March 12, 2024

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]

March 12, 2024

As a business owner, it’s crucial that you make strategic decisions about what you will and won’t allow in the workplace. This includes everything from employee dress and unapproved overtime to how and where staff take breaks. It also includes […]

March 12, 2024

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]

March 11, 2024

Due to various limitations on certain deductions and tax credits, you may not be able to use the full amount of a write-off in the year in which it arises. Instead, the unused amount may be carried forward and used […]

March 11, 2024

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]