Top

How Emotions Influence the Decision-Making Process in Business

October 3, 2017

Have you ever been shopping at one of your favorite stores when suddenly you see something nostalgic?

It might be a shirt that favors one you had when you were young or maybe it is a toy that reminds you of one your dad bought for you when you were a child…

But, you just had to have it – even though you might not have really needed it.

Your emotions influenced your decision-making process.

You saw an item that brought up happy feelings, nostalgic feelings, and that sense of your childhood made you feel the need to purchase it.

Read More on Small Biz Club