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How Emotions Influence the Decision-Making Process in Business

October 3, 2017

Have you ever been shopping at one of your favorite stores when suddenly you see something nostalgic?

It might be a shirt that favors one you had when you were young or maybe it is a toy that reminds you of one your dad bought for you when you were a child…

But, you just had to have it – even though you might not have really needed it.

Your emotions influenced your decision-making process.

You saw an item that brought up happy feelings, nostalgic feelings, and that sense of your childhood made you feel the need to purchase it.

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