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New Personal Finance Platforms Use Psychology to Help You Save Money and Invest Smarter

August 9, 2018

Via: Inc.

You’ve probably dreamed of magically waking up one day to see that all of your personal or business accounts have ballooned to a bazillion-gajillion-ish dollars. But it usually doesn’t work that way. (Or at least, it hasn’t for me.) In-the-moment temptations, combined with increased costs, make it super hard to save and invest. It might get a whole lot easier to set money aside and protect it, though, thanks to investment companies that purposely are incorporating psychology to curb your impulses.

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